Africa in Colors is a Pan-African platform that aims to position Africa on the global market as a creative continent. Founded in Rwanda, the company is driven by the mission of building a sustainable creative economy in Africa in collaboration with African countries and creative entrepreneurs. The company aims to make the creative economy an important economic player in many African countries in the next five years, with the goal of being among the top 10 export services for these countries. Africa in Colors also seeks to create opportunities for African talents to be discovered and showcased on the global market.

As a Pan-African platform, Africa in Colors plans to establish a continental presence that will enable the company to connect with more players in the creative industry across Africa. The company aims to facilitate trade and business among creative entrepreneurs, while advocating for governments to adopt the creative economy. Africa in Colors is committed to creating and showcasing innovative solutions by Africans that can be sold on a global market. Overall, Africa in Colors is a company that is focused on promoting creativity and innovation in Africa and positioning the continent as a leader in the creative economy.